The E-Myth Revisited CD : Why Most Small Businesses Don't Work and What to do about it

Do you own a small business? Do you feel burned out, broken, wondering if you ever want to step foot inside your place of business again? If this sounds like you and you haven't purchased this book then you are doing yourself a huge disservice. This book will change the way you view your business and help you to get back on the right track. I listened to only the first CD and the next day revamped my entire business as if someone took the shroud from my eyes.

I highly recommend this book to new business owners through veteran business owners. Rock solid principles that help so many of the wrongs you've made in the past with your business mindset.

WARNING: Not willing or ready to listen and change, don't bother then, you clearly haven't suffered enough...yet!

This book has a useful message for businesses in the infancy stage: when someone who is good at something wants to start their own business, they will eventually have to STOP doing what they are good at and start building a business -- a very different skill set. I give the book four or five stars for the principles to be gleaned (though I do have some qualms about his insistence on hiring barely adequate people, not the best people, which seems to be in contradiction to "Good to Great," which emphasizes the importance of quality workers doing what they do best).

However, the unabridged version has SO much padding in it, it became grating fairly quickly. Gerber could probably have said what he needed to say over the course of two CDs, not seven. He runs on and on, beating his points to death. I found myself skipping ahead quite a bit. Since it's an audio CD, I might have missed something useful, but I couldn't take the pedantic, overkill I was being subjected to. A typical example: "Jim and Bob own a business together. Sometimes Jim does the books. Sometimes Bob does the books. When Jim doesn't do the books, Bob does. When Bob doesn't do the books, Jim does. When they hired Al, either Bob, Jim, or Al did the books. When Bob or Jim didn't do the books, Al did. When Al or Bob didn't do the books, Jim did." And so on and so forth. It was either skip ahead or crash my car into a wall to end the mental anguish this style of speaking/writing caused.

So, useful info mixed into the dregs. I recommend the abridged version.

E-Myth Revisited was assigned to me as a class reading project. I read slowly, so I purchased the book on CD. The material ties together everything a business student learns in coursework and brings the concepts to life in real-world examples. E-Myth provides very sound advice in a no-nonsense fashion. The reader/author's voice is a little hypnotic, which makes me sleepy, but fortunately I could "rewind" as needed and listen to everthing I missed. I love being able to do little chores while I listen to books, so the format is perfect. I would recommend all business students from any concentration read or listen to E-Myth revisited. Amazon hooked me up amazingly fast so my book report will be on time for sure.

This is THE source for a world class business. Just ask Tony Robbins and many others who have used this wonderful resource to make their business a true business. This will help you sort your thinking and actions of your company into a business from the hobby or monster it may be.

Information every small to medium sized business owner must listen to and them implement in order to own their business and stop owning a job.